Weekdays tend to end with me peeking at the games that my brother plays, and irritating him with some questions.
The other, we were watching so people play DOTA. We were watching it LIVE, and it felt like a football match with commentators, fast actions and players trying to injure each other. But instead of looking at real humans doing their thing, on the screen, there were monsters rampaging a swamp. I still have no idea how they differentiate which monster belongs to which team.
I used to think gaming was just a random past time that most people indulge in.
This is a million dollar industry.
Some of these pro gamers have sponsors who pay to have their brand pasted on the gamer’s jacket! How they know which player to actually sponsor, well I guess you have to understand the industry well.
Other companies pay much more to place their logos on the live broadcasts (as seen above)
And, on closer look has a lot of the elements the Internet Marketing industry use.
- Gaming companies have the best launch sequences and processes.
And the launches that are successful will get millions of people paying in advance for products that do not yet exist at the time of purchase.
These gamers don’t just pay for the game in advance. On the release date, they may even have to physically queue for their game.
Strong anticipation game here.
- Gaming companies are great at monetizing their lists.
From OTOs and Upsells to Launches to JVs. They constantly prove that these techniques are very useful in monetising a list.
- Gaming companies seem to have awesome copywriters, designers and animators who actually work together.
And the result is phenomenal.
Don’t believe it? Just take a look at trailers of new games. These trailers often sell emotions and hope, coupled with great animations and designs that get gamers wanting more. Some are even willing to swipe their credit cards in exchange for the promise of being the first to experience the game.
What do you think of the gaming industry?
Here’s more about the gaming industry from the players’ point of view:
And nope, I don’t consider myself a gamer.
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