Mind Slips

designthinking-norman

Idea taken from the book “The Design of Everyday Things” by Don Norman. As it’s name suggests, this book focus strongly on the User Interaction (UI) of “everyday things”. And these are not limited to just physical objects. The principles mentioned in the book can still be used today in ‘intangible’ processes. One of the …

Keep It Simple

Anyone can go on and on, in the bid to bring their point across. And in today’s digital age, words are ‘free’. You can type to your heart’s content. But in today’s digital age, attention is NOT free. Your ability to type a million words does not equate to your audience’s willingness to consume those …

Dangers of Google Adwords

“Your ad is disapproved.” – I’ve seen this a few times and had read the advertising terms and conditions over and again. Still no clue as to why my ad was disapproved. I gave up. I switched the ad off. Forget it…right? Wrong. I came back a month later to realised the account has been …