What really matters?

This tweet resonated: Things that didn't make billionaires successful: -Their morning routine-Meditating-That one book they read-Inspirational quotes-Tactics — Ben Carlson (@awealthofcs) July 24, 2017 Internet has brought the world closer. It has also made it easier for us to influence each other. Many try to influence others…just because: It’s part of their job. They want …

‘Free’

Should ‘Free’ consumers be treated as customers? If you have been in the business scene / entrepreneur scene for some time, you’d have noticed a common advice from the veterans. “Don’t give your products/services away for free”; simply because ‘free’ customers are the most difficult to deal with. I’ve had the same experience myself. I …

Reward Systems

Good guys will go bad if they realise or are convinced that the system doesn’t reward them for their efforts. Let me tell you a story. I used to ‘hang out’ with my Dad and some of his friends while I was growing up. Among them, there was a couple who stood out. They were …

The Content Page

is a collection of headlines. And you know what they say about headlines right? “Headlines should grab attention” “Headlines should entice the readers to read your content” “If you want people to read your content, you must write magnetic headlines” Neil Patel used an entire chapter of his copywriting guide to breakdown headlines You get the …

Words

They can be mere print. Or they can bring one down on their knees. —+—+—+—+— If you have enjoyed this post, and would like to jumpstart your business whether online or offline, follow TheSubtleLessons by inserting your email below.

Mind Slips

designthinking-norman

Idea taken from the book “The Design of Everyday Things” by Don Norman. As it’s name suggests, this book focus strongly on the User Interaction (UI) of “everyday things”. And these are not limited to just physical objects. The principles mentioned in the book can still be used today in ‘intangible’ processes. One of the …